28/06/2010 by Bradders.

As an Internet Consultant I am often confronted with business entrepreneurs telling me “no thanks I have a web site”. They seem to think having a web site alone will earn them a small fortune. Then there are those with slightly more awareness who employ the services of a half-decent search engine optimisation company like web design kent company HWOM to at least try and get their wonderful website noticed.Have any of these people ever sat down for one minute and really thought about internet marketing? The answer is no.

Think of internet marketing as a retail outlet. The look and feel of the store has to reflect the goods being sold and the clientele. It has to be well stocked with things they expect to find, easy to walk around, easy to obtain information if needs be and easy to buy from. Does it stop there? Of course not. There is no point in having a great shop 5 roads back from the main drag where nobody can find it. That is why you need a professional SEO company who can get you ranked highly on the major search engines for the correct keywords and phrases.

There is also other marketing tactics like banner advertising, links, pop-ups and pop-unders, affiliate schemes all marketing tools to get more visitors to you web site.Then, of course that all important conversion. You wouldn’t spend a small fortune on a fantastic shop and have it full of great buyers only to employ cheap uneducated staff now would you? So why would you not make it easy for people to buy from your web site? Trust me many people don’t and that is a huge mistake.So here are a few golden rules when looking at a web site for your business:

1.    Your web site must be “customer winning” not “award winning”

2.    It must be customer friendly

3.    It must be search engine friendly

4.    It needs to be promotedAll of these take time, investment and effort.

Therefore, choose your web design kent partner wisely. Not simply someone who creates fancy web designs, but someone who can talk you through why your web site and why it will be designed this way. How they intend to drive customers to your site. Explain what research they have done and knowledge they have in your specific marketplace. What are the customer conversion triggers. And don’t be conned by any company that insists you need a “turbo charged 4.2.3 thingy” on your site. Most additional programmes for web sites are “code heavy and not search engine friendly.

Fancy web designers love to show you flash animation which looks great, but search engines dislike it. There are some designers who can import flash into your site in such a way that it does not impact on search engines but they are few and far between. The advice is keep your site clean and functional.And finally, remember it’s your business and nobody knows it like you. Don’t be bullied into something you think does not fit the industry or business type.

Your web site is your business window. Keep it clean !

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16/06/2010 by Bradders.

As a Kent web design company we like to offer more than just web sites. For some of our Kent customers who have a little knowledge of web design we also like to offer a bit of assistance for the Kent web design projects.After all we are the best web designers in Kent ! Creating your web design is not an easy task, and it requires more than just fancy work and an eye for web design. it also requires the ability to bring quality traffic to your site and to get that all important conversion.

OK Kent web design freaks, here are the basics. Firstly, decide on the purpose of your web site as this will dictate the style and appearance. The magic balance is to create an appealing, yet functional website that will persuade visitors to take appropriate action (positive of course). From any page of any search engine hey have ample choice at least 10 organic and 10 pay-per-click sites so you need to stand out from the crown. The golden rule for effective and good web designs is to keep your website as simple as possible.

If you ever come across a Kent web design company who tells you it’s expensive because they have to use a “turbo blaster 4.81 version 2010 thingy” drop them like a lead balloon. There is a time and a place for new and fancy web design software.

I am not saying it doesn’t allow better functionality and more streamlined coding, but as Kent web design specialists we have used MS Front Page 2000 (which is not even sold anymore), produced some clean, functional web sites and got them on page 1 of the major search engines for high competitive search terms. So now I have that off my chest, below are some development tips, which should be followed if you want to get a head start on the competition:

Don’t Overload Your Page: Web graphic and image will enhance your website’s overall look and feel. Your web page tends to load quicker if they have been properly sized and defined. Major search engines now like quick loading pages.

Add Alt Tags and Title Tags: Use ALT tags to provide a text substitute of an image and describe what images represent on web pages to improve your search engine ranking. Therefore, it is not wise to use irrelevant keywords; instead, you should assign appropriate keywords to mark up your images within your web pages. Any Kent web design company that does not provide a free keyword search for your sector is not worth using !

Website Navigation: Think of your web site like a partner. User friendly plays a great role here and if users find out that it is hard for them to visit another page that interests them, they will run off faster than you can say Web Design Kent and will never return again. Therefore, keep your website navigation consistent all throughout the website so that visitors can navigate your website easily and comfortably. Recent studies have also shown that if visitors do not see what they want in 3 clicks, they will abandon a site. Get them there in 2 and you are ahead of the Kent Web Design game. Forget being clever and dump any redirects. That’s all I will say on the matter.

Bookmark: Provide your visitors with the function to add your website or bookmark your website into their favourites. a real must for those discerning Kent Web freaks.

And on to flash animation. Are you trying to win awards for the best web design of the year, or trying to attract more business? OK, it must be said that there are some very good flash designers out there who can produce smart flash pages that are somewhat search engine friendly. But in the main most flash designs are very heavy and not search engine friendly. Try to avoid them and especially on intro pages. So my Kent web design friends stick to the basics, your website is an asset. Your Kent business depends on it. Don’t try and even unintentionally turn them into a liability.

Brad Martin is CEO of top Kent web design company HWOM.  

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15/06/2010 by Bradders.

Did you know that over 80 percent of the country has access to the internet?  This number is supposed to increase drastically, especially with the advent of new cell phones with internet capability.  In this day and age if you are a business owner and don’t have a website, you need to really think about having one developed by a web design team.  In addition to having your website built, you need to make sure it is optimized for the search engines.  When someone looking on the internet searches for your type of business service, do you appear in the organic results (the ones in the middle of the page)?  When you search for your business service or product in your area, are you located in the towns or cities within a 10-20 mile radius from business location?

The term (SEO) stands for Search Engine Optimization or Optimizers.  These internet marketing specialists understand how people search the web.  They make sure your site is optimized for the search engines, so when someone searches your business service or product, you appear there.  After web design setup and optimizing your site properly, you can maintain your ranking over the competition, especially if they don’t have a website.  If they have a website developed that is optimized for the search engines, you can be certain your site will be right along side with them. Kent web design outfit HWOM do just that.Let’s face it, print advertising has become passé, such as advertising in the local newspaper, phone book or any other local method of advertising and marketing.

 These days, everyone is on the web searching for products and services.  If you can make your business website appear in the search engines, your phone will be ringing and not your competitors.

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10/06/2010 by Bradders.

For having an impressive look of your own website you need to hire a good website designer. Various web design companies are there to serve the purpose within the budget and the stipulated time period. But the process of finding a good web design company is not that easy. You need to concentrate on some points before you decide to give the project to any website designer.

Almost all the web design companies offer the same services so it is very difficult to choose only one out of thousands. If you want to have a smart professional looking web presence then you need to hire good web designer or a profession web design company to do the assignment for you. An out-of-date website can give a sort of negative impression to the visitors as well the as the prospective and existing clients and this can help your competitors to take the advantage of grabbing your clients as well. At the very first point you have to decide whether you want an independent website designer or a full fledged web design company like kent web design company HWOM. The first option can be flexible and also cost effective while the second option will give you comfort and also other substantial advantages. A team of profession designers will always be at your service to solve complicated designing issues for you. You can leave all your worries to the team and they will successfully take care of your problems.

Technical skills and experience really matters when you select a web design company. You can check the information given in their website and also the client list. By seeing all these you can have a clear idea of their expertise. Case studies of the company should be analyzed properly. You should also see whether the company fits into your requirement. The company should be asked to submit an elaborate proposal with estimated cost, proposed solution and time of completion of the project. It is very important to think forward. You could have required search engine marketing, web hosting and other services which can be done only by a web 2. 0 design company. It would be really messy if you have to hire different companies for different services.

Try to build a long lasting relationship with the company you choose. A serious web design company takes suggestions at almost every steps of the project. The team also put its own idea and listens to you as well. An expert team like kent web design company HWOM thinks about the essentials before approaching the client. With these entire actions one can understand the dedication of the web design professionals. You should always ask about the process of working of the company. It is important to know how much time the web design company devotes to a single project and also the cost per services. The frequency of communication with the client about the intimation of the project is also important.

These are intricacies of choosing a right web design company which will definitely help you avoid many problems later on.

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04/06/2010 by Bradders.

Are you looking for a company that can create a useful website for your business?Choosing the right company to do your website is important. Since you are spending money on the task anyway, why not spend the money on a company that can really help you build the website that will work for your business.  Remember, the website is a tool that you can use for your business. Invest on a website so that you can get more clients and sell more.To choose the perfect web design kent company for your business, consider the following factors. You need to make sure that you hire a company that is capable and dependable.  You are going to have to use and promote your website, you do not want the site to be embarrassing.  You want a website that really represents your business well. 

• Check out the design sensibility of the company- make sure to ask for a portfolio and check out the finished projects of the company. Good and capable web design companies can design a good website even if the style that the client wants is not exactly the kind of style they are used to.  Make sure the design sensibility of the web design company is something that you appreciate.
• Check for SEO experience- SEO or search engine optimization is an important aspect of web marketing. If you want your website to gain a good following then you must implement some SEO fundamentals.  To make your website really optimized for the search engines, the work begins with your web designer and programmer. 
• It is important to optimize a website from the very beginning so that when you really apply SEO methods that you build on the website’s initial optimized conditions. When you start working on your website then you can really start gaining more readers which can turn into more sales.
• Take into Consideration Ease of Use- make sure that the website is not only visually appealing but easy to use as well. You want a website that is not difficult to use.  Some companies may know how to create a website that looks good but annoying to use. People will not stick around if your website is confusing or difficult to use.
• Affordability of service- make sure that the rate the web design company charges is competitive.

Contact Hope Within One Media, a great web design kent company and you will not be dissappointed. 

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24/05/2010 by Bradders.

We say it over and over again- the website is becoming one of the most important tools for business.  The website can be a repository of information about a business; it can also be a completely interactive website that really allows you to do transactions online. If you want a website that will really work for your business and make every penny you spent on it work for you, you need to make sure that the company you hire to create the website is a competent company that can deliver results.

 You need to make sure that your choice for the company that will create the website for you is the right company to hire. In any business decision, as much as possible you want to get things right the first time to save on costs and time.  This is why it is very important to get the right company to create your website for you.The design of the website is very important, not just for aesthetics but to stir a response to your reader that will be beneficial for your business.

There is psychology behind web design and the company that will create your website must understand how it is to create a website that will push your clients to buy from you or to visit the other pages in your blog or to take other actions.  Your website must help you achieve whatever business goals you may have. The website can be a great tool for selling, for public relations, for branding and for marketing. You need to think of it as an investment.  Make sure you choose the right web design company.  Here are some of the reasons why you should outsource web design to a reputable company:

• To ensure that the site is optimized for search engines- SEO is very important in online marketing. The higher your search engine ranking is, the easier it will be for people to find you.  This can lead to higher traffic which can lead to higher sales for your business.

• To have a website that looks good- looks matter in establishing the right image for your company. The company website will help in your branding efforts. Everything that will be placed in your web design should be in line with the image you want to project.
• To ensure that the website is easy to use - more than having a website that looks great, it is important to make sure that your website is easy to use. The ease of use a website will help clients stay longer and really use your website as you intended.

Above all, trust !

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11/05/2010 by Bradders.

Businesses have about 90 seconds to make an impression online. With so much riding on brief encounters, many organizations incorrectly assume web design will be a complicated and drawn-out process that requires a lot of time and money. At HWOM Kent Web Design specialists we make it easy.Drop the idea that designing a Web site is all about being technically savvy and think instead about how you want it to represent your business, brand, and your product or service. Focus on user experience, appearance of the site, and ease of navigation. Some tips include: 1. Don’t start with a blank page. Many off-the-shelf Web design software programs come with an array of templates you can customize, suitable for every type of business. 2. Be dynamic. A Web site is never done. It is your responsibility to regularly update the site, as fresh content will keep visitors coming back for more. Add dynamic content such as video, as well as links to such social media tools as Facebook and Flickr. Try interactive features such as taking bookings or reservations online—perfect for B&Bs, therapists, hairdressers, and others—which can help translate your Web communications into sales.3. Search engine optimization. Think about the words that describe your business and then pepper your site with those words—as meta tag keywords, descriptions, heading and image tags—so search engines such as Google can more easily find you. Consider free tools such as Google Analytics, which can provide useful information about visitors, where they are, and how they browse your web site.For easy and cheap web designs try HWOM. Kent web design specialists

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09/05/2010 by Bradders.

The extent to which a corporate website is able to attract and hold the attention of browsers is really a matter of functionality in design. A practical and attractive look and feel that guides viewers to the information they seek will win them over.There are various ways decision makers can achieve effective web presence and avoid becoming a failed e-initiative, lost forever to online obscurity.It is important to be clear exactly what the primary purpose of the website is. This outcome must be relentlessly pursued. Added functionality can be merged once the primary objective of the site has been identified.

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23/03/2010 by admin.

Establishing your first business Web site might seem like a major undertaking. If you’re confused by terms like domains, hosting, SEO as experts in Kent Web Design we can help.But you don’t have to spend a lot of money or have a degree in Web site design to get a professional-looking site to market your business. Here’s what you need to know to get started.

Web Site Design: What’s Your Goal?

Start out with pen and paper and write down why you want a business Web site. Do you want to make it easy for people to find your business, or to attract new customers? Do you need to provide existing customers with product support? Until you know why your business needs a Web site you can’t determine what sort of Web site you need or what it should contain.

Your Own Domain Name

Every small business should own its own domain name. This is the address someone types into a browser to visit your business online. It’s a name that you own, and it’s a crucial first step when creating your business Web site. You buy your domain name from a domain name registrar such as GoDaddy.com, and only one business can own any single domain name. You should choose a name that represents your business. For example, a business called Nails by Jaynie might try to buy the domain, NailsByJaynie.com. Once you have your site designed, let us help you shape it and transform it into a a real marketing tool.

Keywords, Keywords, Keywords

To help people find your business Web site through search engines like Google and Bing, you need to add keywords to each page. Keywords describe your business in terms that someone would use to find you, and every good Web-design tool will include a feature for adding them. Hope Within One Media are experts at picking out the right keywords your business needs. Like all aspects of growing a business, your Web site is a work in progress. You don’t have to get your site 100 percent right day one, and creating one doesn’t have to cost thousands of pounds. What you do need is to take a logical approach to the task –plan it carefully, start small and leave room to add extra features later on.

Hope Within One Media is the leading Kent Web Design Agency

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