Before I talk about what it takes to get a website on page 1 of the major search engines, it helps to understand what actually happens when one of your customers does a search and tries to find your company. Most people assume they type in a keyword or phrase into Google, (”fishing” for example) and Google searches every server on this planet for websites that promotes fishing - wrong !In every continent Google has a repository a bit like a giant electronic library. Every second of every day it sends out search programmes called “spiders” to seek out relevant information and retrieve them back to its own library. When a person types in “fishing” the results Google shows on the page you see come from its own library. That is also how it manages to return millions of results in millionths of a second. Imagine walking into a library and asking the librarian for books on fishing. She doesn’t take hours searching through 400,000 books to find the ones you need, she can go direct to one pre-sorted section and bring you the top 10 books on the subject.

Revelation 1 - You have to be in the Google library to get listed.

The next stage is to make sure your website is high on the rankings list so visitors see your site and contact your business. Or as with the librarian, you are in the top 10 books in the pile she puts in front of you.This is the technical bit and why you need the services of a proven search engine optimisation company like web design kent outfit HWOM. Search engines like Google are very secretive about how they rank websites but over the years professional optimisation specialists have formulated a list of around 100 or so factors that make up the ranking criteria Google will look at and work hard to meet these criteria.

The most common ones in no particular order are web structure, website design, internal linking, metatags, ALT tags, domain history, keyword density, external links, traffic volumes, relevancy of content and freshness of content. So now you have your website listed and home page optimised you think you will get your website on page 1? - wrong !

Revelation 2 - Search engines search and list individual web pages, not websites

So just when you thought had it licked, you now have to ensure each individual web page on your website is optimised, and more importantly they do not duplicate the content and optimisation of the others but all work in conjunction with each other.We are back to our librarian again. Why would she present you with a book that has the pages out of order, has poor quality information, poor quality print and nobody has ever read before. Of course she wouldn’t, and search engines do exactly the same.

Their spiders hunt through your website looking for details of content, links, popularity and so on. Well built, well structured, well written, well linked sites will always rank more highly than poor quality ones.So can you get your website on page 1 of the major search engines?Of course.  Some web companies will profess to get you on page 1 overnight. Using a pay-per-click strategy they probably can. But “organic” search (the unsponsored left hand side of your screen) that is promoted by kent web design company HWOM takes skill and time.

Choosing the right keywords to promote your company is essential. Back to the fishing example. If you sold fishing waders you would want to be listed under fishing tackle, not just fishing which may also contain books on sea fishing, fishing lakes, fishing boats etc where you would get lost.The web is exactly the same, and you can be specific. Why place your company under “solicitors” a highly competitive term which may take you a long time to get onto page 1. If you are based in London and practise mainly in conveyancing you are better listed under “Conveyancing Solicitors London”. This way the competition is less and the target audience is more likely to contact you as you are meeting their exact search criteria.

So before you embark on a major website purchase, consider all your options and research your web partner very carefully.If you find all this a little too much, this is why you need a web designer and SEO professional to get your company on the web map. Contact HWOM Web Design Kent 

This merely means that search engine optimization’s goal would be to make a web site appear on the very first pages, if not the very first page of the search done through the search results.There are two ways to become capable to get observed by research engines. A single is via pay-per-click-advertisements. A good example of a pay-per-click program that’s employed by search engines may be the Google Adwords program. It has created a hype and has given Google around 7 billion GBP in terms of revenue per year. Webmasters can place their bids to become shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the research is being done.The second way of obtaining higher rankings from research engines is via organic searches. Search engines evaluate websites by utilizing what they call spiders. These programs scan the web sites and collects information about them. They then collate the information and pass it on to the search engine.

This area is primarily the primary arena of search engine optimization. It utilizes a set of methods to become capable to get search engines to list the website on high ranks.The primary purpose of search engine optimization services would be to increase the traffic generated by a website. Websites are built to become seen by Internet surfers and search engines can assist it achieve this objective.The power of the search engine should not be underestimated and is much exploited by web design kent company HWOM.

It’s a single from the building blocks from the foundation of the Web. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine business, generates 70% of all search-related Web activity.Search engines behave like individuals. They like web sites which contain substantive info about a certain topic. The best sites generally appear first in research engines because people like them as well as the research engines.Search engine optimization does not only produce traffic, it helps maintain the visitors.

The behavior from the search engine is indicative towards the behavior from the individuals who visit the website. Search engine optimization leads towards the optimization of a webpage or a web site. It will lead to some website which is a lot more organized and a website which contains substantive info.The use from the search results to be able to target one’s target audience is a single from the most effective Web advertising strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to some lot of leakages in terms of targeting the right audience.Research engines segment the marketplace and connect the correct individuals together. Individuals research for topics which they’re interested in and this is the main strength of research engines in connecting markets together.One can do search engine optimization under the assumption that he knows what he is doing.

Search engine optimization is a full-time job and has a very long learning curve. This really is why most individuals would resort to out-sourcing the job to experts web design kent company WHOM who are great at what they do. A single ought to be cautious, however, in hiring a search engine optimization organization or consultant. Factors for example pricing and service ought to carefully be assessed before signing a deal. If carried out correctly, search engine optimization is a very price effective way of obtaining a lot more people to understand about one’s products or to know about a particular issue or event that a web site is disseminating.SEO Services are very essential for web sites since it determines the position from the web site in comparison with its competitors. It does not only produce traffic from the targeted audience but is also a cost-effective way of optimizing the web site.

Think of internet marketing as a retail outlet. The look and feel of the store has to reflect the goods being sold and the clientele. It has to be well stocked with things they expect to find, easy to walk around, easy to obtain information if needs be and easy to buy from. Does it stop there? Of course not. There is no point in having a great shop 5 roads back from the main drag where nobody can find it. That is why you need a professional SEO company who can get you ranked highly on the major search engines for the correct keywords and phrases.

There is also other marketing tactics like banner advertising, links, pop-ups and pop-unders, affiliate schemes all marketing tools to get more visitors to you web site.Then, of course that all important conversion. You wouldn’t spend a small fortune on a fantastic shop and have it full of great buyers only to employ cheap uneducated staff now would you? So why would you not make it easy for people to buy from your web site? Trust me many people don’t and that is a huge mistake.So here are a few golden rules when looking at a web site for your business:

1.    Your web site must be “customer winning” not “award winning”

2.    It must be customer friendly

3.    It must be search engine friendly

4.    It needs to be promotedAll of these take time, investment and effort.

Therefore, choose your web design kent partner wisely. Not simply someone who creates fancy web designs, but someone who can talk you through why your web site and why it will be designed this way. How they intend to drive customers to your site. Explain what research they have done and knowledge they have in your specific marketplace. What are the customer conversion triggers. And don’t be conned by any company that insists you need a “turbo charged 4.2.3 thingy” on your site. Most additional programmes for web sites are “code heavy and not search engine friendly.

Fancy web designers love to show you flash animation which looks great, but search engines dislike it. There are some designers who can import flash into your site in such a way that it does not impact on search engines but they are few and far between. The advice is keep your site clean and functional.And finally, remember it’s your business and nobody knows it like you. Don’t be bullied into something you think does not fit the industry or business type.

Your web site is your business window. Keep it clean !

Web professionals offering search engine optimization services know there is more to keyword research than just looking at the queries most people type into search engines. Understanding the significance of different types of keywords can dramatically improve the effectiveness of an SEO campaign.

Although a lot of attention is paid to those popular keywords which come up time after time in searches, with businesses competing with one another to rank highest in search results, these well-used words and phrases only make up a small percentage of the total searches made each day. What are called long tail keywords, which may only be used once or at most a few times a day, make up a larger proportion of all search queries, perhaps amounting to around seventy percent in all. Popular keywords, which are described as being at the head of the search curve, and which might be used in hundreds or thousands of searches each day, actually constitute only around thirty percent of the total queries made.

Obviously, managing to incorporate long tail keywords into web pages is an excellent strategy for capturing a larger proportion of search queries, but it can be hard to imagine exactly how this is done. Companies like web design kent company HWOM offering SEO services have methods which enable long tail keywords first to be recognised, and secondly to be inserted into page content, and although these techniques are often time-consuming they are well worth the hours invested.

If searches are conducted initially using those keywords which are popular and relevant to one’s own business, this will naturally bring up the top ranking pages for those particular words. Useful research can then be carried out by analysing the text from the first couple of dozen pages returned, in order to spot those useful and relevant words which are not already included in the list of the most popular keywords.

Another way of researching long tail keywords is to use one of the online tools provided by companies such as Google, which display data relating to various search terms. A list of less commonly used alternatives to a popular search query is usually viewable, and all the possible search variations can be noted down and analysed.

Although many of the phrases probably will not make grammatical sense and would be impossible to weave into page text as they stand, similar patterns of word usage generally show up throughout the list. Some words will often tend to appear at the beginning of a search query, while others will crop up repeatedly at the end, and useful key phrases can be constructed by distilling the essence of the list of phrases.

This can be a complex task, and it makes sense to employ professionals specialising in SEO services like kent web design business HWOM to do the work as they will have the skills and experience needed to execute it well.

OK Kent web design freaks, here are the basics. Firstly, decide on the purpose of your web site as this will dictate the style and appearance. The magic balance is to create an appealing, yet functional website that will persuade visitors to take appropriate action (positive of course). From any page of any search engine hey have ample choice at least 10 organic and 10 pay-per-click sites so you need to stand out from the crown. The golden rule for effective and good web designs is to keep your website as simple as possible.

If you ever come across a Kent web design company who tells you it’s expensive because they have to use a “turbo blaster 4.81 version 2010 thingy” drop them like a lead balloon. There is a time and a place for new and fancy web design software.

I am not saying it doesn’t allow better functionality and more streamlined coding, but as Kent web design specialists we have used MS Front Page 2000 (which is not even sold anymore), produced some clean, functional web sites and got them on page 1 of the major search engines for high competitive search terms. So now I have that off my chest, below are some development tips, which should be followed if you want to get a head start on the competition:

Don’t Overload Your Page: Web graphic and image will enhance your website’s overall look and feel. Your web page tends to load quicker if they have been properly sized and defined. Major search engines now like quick loading pages.

Add Alt Tags and Title Tags: Use ALT tags to provide a text substitute of an image and describe what images represent on web pages to improve your search engine ranking. Therefore, it is not wise to use irrelevant keywords; instead, you should assign appropriate keywords to mark up your images within your web pages. Any Kent web design company that does not provide a free keyword search for your sector is not worth using !

Website Navigation: Think of your web site like a partner. User friendly plays a great role here and if users find out that it is hard for them to visit another page that interests them, they will run off faster than you can say Web Design Kent and will never return again. Therefore, keep your website navigation consistent all throughout the website so that visitors can navigate your website easily and comfortably. Recent studies have also shown that if visitors do not see what they want in 3 clicks, they will abandon a site. Get them there in 2 and you are ahead of the Kent Web Design game. Forget being clever and dump any redirects. That’s all I will say on the matter.

Bookmark: Provide your visitors with the function to add your website or bookmark your website into their favourites. a real must for those discerning Kent Web freaks.

And on to flash animation. Are you trying to win awards for the best web design of the year, or trying to attract more business? OK, it must be said that there are some very good flash designers out there who can produce smart flash pages that are somewhat search engine friendly. But in the main most flash designs are very heavy and not search engine friendly. Try to avoid them and especially on intro pages. So my Kent web design friends stick to the basics, your website is an asset. Your Kent business depends on it. Don’t try and even unintentionally turn them into a liability.

Brad Martin is CEO of top Kent web design company HWOM.  

The term (SEO) stands for Search Engine Optimization or Optimizers.  These internet marketing specialists understand how people search the web.  They make sure your site is optimized for the search engines, so when someone searches your business service or product, you appear there.  After web design setup and optimizing your site properly, you can maintain your ranking over the competition, especially if they don’t have a website.  If they have a website developed that is optimized for the search engines, you can be certain your site will be right along side with them. Kent web design outfit HWOM do just that.Let’s face it, print advertising has become passé, such as advertising in the local newspaper, phone book or any other local method of advertising and marketing.

 These days, everyone is on the web searching for products and services.  If you can make your business website appear in the search engines, your phone will be ringing and not your competitors.

This last element of SEO is one that scares a lot of companies. Any field requiring the services of an expert leaves businesses vulnerable to being deceived, and SEO has its fair share of charlatans. Just as when you call in a builder to help renovate your home, when you call in a search engine optimization expert to help you overhaul your website you have to be able to trust they will do the work properly.In order to have this confidence in your SEO expert, it’s necessary to know the warning signs of a bad SEO firm. There are two definite signs that an optimisation company is either not as reputable as it claims, or doesn’t know as much about optimisation as it should.Guarantees and promises. In most industries, a guarantee is a good sign. In search engine optimisation, exactly the opposite is true. The results of optimisation cannot be guaranteed, meaning any guarantee is actually a very loose promise.

Most reputable optimisation firms will be up front about the fact your site will have to work hard to get to number one in the rankings. Anyone who promises top results should be avoided.Lightning-fast results. SEO is a process that takes time. It is also a process that needs to take time to be effective in the long term. The search engines are suspicious of any site that rises to the top too swiftly, and may rank you down or impose penalties if you rise to fame too fast. For an effective campaign, at the very least links should be built up over the long term. Our web design kent company will do this for you and at best impatience should be kept in check.Why hire an optimisation consultant?It’s a reasonable question to ask whether an optimisation consultant is necessary in the first place, and this is a question many companies answer in the negative.

The truth is that some optimisation can be easily done by anyone. How effective this optimisation is, and how fraught with difficulty, will depend on the natural abilities of the person doing it.SEO is a technical field, and a strange one because of the creative touch it requires. Although basic techniques can be discovered and learned by the average layman, this doesn’t cover the intuition and experience that comes with hiring an SEO company.

The situation is much the same as with house renovation, only the stakes are professional as well as personal. Bad SEO can limit your online campaign for months or even a year. When given the choice between do-it-yourself or work performed by a professional, most businesses opt for professional services.

Almost all the web design companies offer the same services so it is very difficult to choose only one out of thousands. If you want to have a smart professional looking web presence then you need to hire good web designer or a profession web design company to do the assignment for you. An out-of-date website can give a sort of negative impression to the visitors as well the as the prospective and existing clients and this can help your competitors to take the advantage of grabbing your clients as well. At the very first point you have to decide whether you want an independent website designer or a full fledged web design company like kent web design company HWOM. The first option can be flexible and also cost effective while the second option will give you comfort and also other substantial advantages. A team of profession designers will always be at your service to solve complicated designing issues for you. You can leave all your worries to the team and they will successfully take care of your problems.

Technical skills and experience really matters when you select a web design company. You can check the information given in their website and also the client list. By seeing all these you can have a clear idea of their expertise. Case studies of the company should be analyzed properly. You should also see whether the company fits into your requirement. The company should be asked to submit an elaborate proposal with estimated cost, proposed solution and time of completion of the project. It is very important to think forward. You could have required search engine marketing, web hosting and other services which can be done only by a web 2. 0 design company. It would be really messy if you have to hire different companies for different services.

Try to build a long lasting relationship with the company you choose. A serious web design company takes suggestions at almost every steps of the project. The team also put its own idea and listens to you as well. An expert team like kent web design company HWOM thinks about the essentials before approaching the client. With these entire actions one can understand the dedication of the web design professionals. You should always ask about the process of working of the company. It is important to know how much time the web design company devotes to a single project and also the cost per services. The frequency of communication with the client about the intimation of the project is also important.

These are intricacies of choosing a right web design company which will definitely help you avoid many problems later on.